Iconic Wine was founded with a focus on producing world class California Chardonnay.  Since the first release in 2010, the wines have been very limited, but found their way to some of NY and CA’s top restaurants including Daniel, Eleven Madison Park, Blue Hill, Oceana, Aureole, Saison and Tribeca Grill. The top wines remain very limited. As little as 50 cases of the top cuvee are produced.  In the fall of 2015, Iconic expanded production, inspired by the everyday wines the owners fell in love with that got them into wine in the first place. The new series “SK” (Sidekick) is aimed to bring the highest quality wine they can under $20 a bottle.  

Iconic collaborates with published comic book artists to develop labels. Growing up, their  imaginations were captured by the caped crusaders of comics. As they got older, those same feelings of excitement and inspiration were cultivated as they fell in love with wine. At the same time, they were inspired by the words of Jack Kirby, creator of Captain America and Fantastic Four, who said that comic art is “a true American art form.” It is on par with Jazz and Rock and Roll. Merging great American wine with great American art only seemed appropriate. To date, Iconic has worked with major fixtures in the comic world such as, Tom Fiester (GI Joe, Ex-Machina), Ming Doyle (Constantine, DC Comics) and Cliff Chiang (Wonder Woman).




Birk O’Halloran, co-founder and owner, started making Iconic’s Sonoma Chardonnay while working with some of Napa's top winemakers. Sourcing fruit from Steve Matthiasson (Matthiason Wines, Tendu & more) and hiring Dan Petroski (Massican & Larkmead) as consulting winemaker. A continuing entrepreneur in the wine industry, O’Halloran has also opened three fine wine shops, is the published author of Eat Ink, a photo essay and cookbook that explored the tattoo culture in the professional chef industry.